It is estimated that tourists from China will reach 100.000 in Iceland and 330.000 in Denmark in 2019. That is a whopping 90% increase...

You already know how important it is to know your consumers and your target audience. A well defined target audience makes it much easier...

Chinese consumers have become increasingly drawn to foreign brands via e-commerce platforms. Statistics showed that the retail imports of...

Chinese tourists are exploring the world like never before. And they have really taken to Denmark, Iceland and the rest of the Nordic...