Teitur JónassonMar 18, 20194 minWhy using WeChat to attract Chinese tourists is a no brainer!It is estimated that tourists from China will reach 100.000 in Iceland and 330.000 in Denmark in 2019. That is a whopping 90% increase fr...
Mette Bernt KnudsenMar 17, 20194 minWhy defining your audience in China is key to success You already know how important it is to know your consumers and your target audience. A well defined target audience makes it much easier...
Teitur JónassonMar 11, 20192 minGood news for Icelandic and Danish brands that want to enter the Chinese marketChinese consumers have become increasingly drawn to foreign brands via e-commerce platforms. Statistics showed that the retail imports of...
Mette Bernt KnudsenMar 3, 20194 min3 easy steps: How to connect to Chinese tourists Chinese tourists are exploring the world like never before. And they have really taken to Denmark, Iceland and the rest of the Nordic cou...
