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The super app of WeChat

WeChat is China’s most popular social media app with a monthly user base of more than 1 billion people.While it started out as a messaging service, it has transformed into an app where you can do everything from payments to hailing a ride, or even sell your products via your own WeChat store or our Cross Border E-commerce solution.

Nothing like Facebook

It would be a lot easier if we could simply describe this all-in-one powerful app as the Facebook of China. However, it’s impossible to make any sort of comparison because no other apps or sites have the ecosystem and combination of features as WeChat.

WeChat is an all-in-one app that combines features such as an online payments system, micro-blogging, ride-hailing services, online shops, official company accounts, advertising options, mini-games and more.

 

This app embeds all the most important functions that Chinese people use. That’s why the number of monthly active WeChat users in China totals 1.05 billion people in 2018.

The heart of your marketing strategy in China

Since WeChat is nothing like Facebook, Instagram or any other Western social media it is hard to explain how the Chinese millennials use it and the need for it.

But ... if your company don't have a brand WeChat account in China - it is like not having a website.

Your official WeChat account is the heart of your inbound strategy to get your customers and audience to find you, know about your products and buy it online or in brick'n mortar stores. 

Other social media will promote your WeChat account

WeChat is very searchable - through games, mini programs (apps), search, sharing content etc.

And as you know it from Western inbound marketing - you will have to use other "faster" social media to promote your account and your brand on WeChat.

You can buy adds on WeChat - but relatable and valuable content will resonate well with the Chinese audience who are used to connecting to brands through relatable and valuable content on WeChat and other social media as Douyin, Little Red Book, Chao and Weibo.

High quality content such as sharable videos, fun and inspiring guides, trendspotting articles etc. and of course KOLs is what makes Chinese audience connect and embrace your brand.

WeChat - the heart of Bīng Bàng 

WeChat is a super app and is replacing websites and app stores in China

Our phone

A Chinese phone

The promise of this super app is clear!

One tab away from EVERYTHING

WeChat - the heart of Bīng Bàng 

WeChat is a super app and is replacing websites and app stores in China

Our phone

A Chinese phone

The promise of this super app is clear!

One tab away from EVERYTHING

Bīng Bàng official WeChat account

Bīng Bàng
selfie tour app

Bīng Bàng
WeChat Store

The Bīng Bàng WeChat Eco-system:

One tab away from content, experience and shopping

The super app of WeChat

WeChat is China’s most popular social media app with a monthly user base of more than 1 billion people.While it started out as a messaging service, it has transformed into an app where you can do everything from payments to hailing a ride, or even sell your products via your own WeChat store or our Cross Border E-commerce solution.

Nothing like Facebook

It would be a lot easier if we could simply describe this all-in-one powerful app as the Facebook of China. However, it’s impossible to make any sort of comparison because no other apps or sites have the ecosystem and combination of features as WeChat.

WeChat is an all-in-one app that combines features such as an online payments system, micro-blogging, ride-hailing services, online shops, official company accounts, advertising options, mini-games and more.

 

This app embeds all the most important functions that Chinese people use. That’s why the number of monthly active WeChat users in China totals 1.05 billion people in 2018.

The heart of your marketing strategy in China

Since WeChat is nothing like Facebook, Instagram or any other Western social media it is hard to explain how the Chinese millennials use it and the need for it.

But ... if your company don't have a brand WeChat account in China - it is like not having a website.

Your official WeChat account is the heart of your inbound strategy to get your customers and audience to find you, know about your products and buy it online or in brick'n mortar stores. 

Other social media will promote your WeChat account

WeChat is very searchable - through games, mini programs (apps), search, sharing content etc.

And as you know it from Western inbound marketing - you will have to use other "faster" social media to promote your account and your brand on WeChat.

You can buy adds on WeChat - but relatable and valuable content will resonate well with the Chinese audience who are used to connecting to brands through relatable and valuable content on WeChat and other social media as Douyin, Little Red Book, Chao and Weibo.

High quality content such as sharable videos, fun and inspiring guides, trendspotting articles etc. and of course KOLs is what makes Chinese audience connect and embrace your brand.

Fast track application for WeChat (fee included*)
First publishing (​About us + Storytelling + Contact)
Account setup
Design of QR code
Content adaptation​

Advanced setup/design

Content audit

Reporting

Style guide​

O2O strategy
Content creation
WeChat SEO
*TenCent charge an application fee of DKK 1.000.

Our services

Fast track application for WeChat:
We take care of applying for the official WeChat account for your brand. That includes translating documents, talking to verifying staff in China, paying the application fee etc.
First publishing:
To create an official WeChat account is nothing like creating a company Facebook account. It is more similar to creating a basic website on which your brand can publish new content four times a month.
Based on your current content on your website/Facebook etc. we create (all in Chinese).
- "About us"-article
- A bit of storytelling about your brand/product 
- A contact form
Account setup:
We set up your account to fit your current style and colors. Including your logo, photos etc.
Design of QR code:
To be able to connect to the Chinese consumers - regardless of them visiting your country as tourists or inside China - you will need QR codes for them to scan to connect to you on WeChat. 
You can use the QR codes on you content on WeChat, on your packaging, on posters etc.
Content adaptation:
Based on your current content we find the right way to talk to your Chinese audience.
Advanced setup/design:
We create a more advanced design and layout for your WeChat official account including templates for you/us to use in the future when publishing new content. Based on your current style and design - but adapted to the preferences of Chinese consumers.
Content audit:
We audit all your content (text, photos, video, graphics etc) on your website, Facebook etc. to find the current content that with few changes and translations can be reused on your WeChat official account.
Reporting:
We keep track on the amount of followers, interactions etc. And we will suggest ways of optimizing your efforts.
Style guide:
The Chinese audience and your target audience is of course in some ways similar to your home audience and target group - but they are also different. They like different things, designs and aesthetics. 
Based on your brand values, your logo, your WHY, we create a style guide that fits your Chinese target audience.
O2O strategy:
O2O is a really big thing in China. It is basically the connection of Offline to Online activities. But it is not a small thing.
Chinese consumers expects brands and stores to give them access to more information, discounts, games etc. online when they visit your store or hold your products in their hands.
And this gives your brand an excellent opportunity to connect to and then engage with your potential customers when they enter your store or hold your products in their hands.
With great content on your WeChat account you can build a long lasting relationship with your Chinese audience this way.
 
Content creation:
We create new content for your WeChat account to publish. Based on your needs and the target audience we will either create text, photos, quiz, video, infographics etc.
All our content creation is based on creating something of value for the audience - something they can relate to and finds relevant. Something they will care to share with their friends.
WeChat SEO:
Like on any Western website it is important to be found on WeChat. We make sure that the right keywords are used, that your official account is searchable on Baidu etc.