The super app of WeChat
WeChat is China’s most popular social media app with a monthly user base of more than 1 billion people.While it started out as a messaging service, it has transformed into an app where you can do everything from payments to hailing a ride, or even sell your products via your own WeChat store or our Cross Border E-commerce solution.
Nothing like Facebook
It would be a lot easier if we could simply describe this all-in-one powerful app as the Facebook of China. However, it’s impossible to make any sort of comparison because no other apps or sites have the ecosystem and combination of features as WeChat.
WeChat is an all-in-one app that combines features such as an online payments system, micro-blogging, ride-hailing services, online shops, official company accounts, advertising options, mini-games and more.
This app embeds all the most important functions that Chinese people use. That’s why the number of monthly active WeChat users in China totals 1.05 billion people in 2018.
The heart of your marketing strategy in China
Since WeChat is nothing like Facebook, Instagram or any other Western social media it is hard to explain how the Chinese millennials use it and the need for it.
But ... if your company don't have a brand WeChat account in China - it is like not having a website.
Your official WeChat account is the heart of your inbound strategy to get your customers and audience to find you, know about your products and buy it online or in brick'n mortar stores.
Other social media will promote your WeChat account
WeChat is very searchable - through games, mini programs (apps), search, sharing content etc.
And as you know it from Western inbound marketing - you will have to use other "faster" social media to promote your account and your brand on WeChat.
You can buy adds on WeChat - but relatable and valuable content will resonate well with the Chinese audience who are used to connecting to brands through relatable and valuable content on WeChat and other social media as Douyin, Little Red Book, Chao and Weibo.
High quality content such as sharable videos, fun and inspiring guides, trendspotting articles etc. and of course KOLs is what makes Chinese audience connect and embrace your brand.
WeChat - the heart of Bīng Bàng
WeChat is a super app and is replacing websites and app stores in China
Our phone
A Chinese phone


The promise of this super app is clear!
One tab away from EVERYTHING
Bīng Bàng official WeChat account

Bīng Bàng
selfie tour app

Bīng Bàng
WeChat Store

The Bīng Bàng WeChat Eco-system:
One tab away from content, experience and shopping
The super app of WeChat
WeChat is China’s most popular social media app with a monthly user base of more than 1 billion people.While it started out as a messaging service, it has transformed into an app where you can do everything from payments to hailing a ride, or even sell your products via your own WeChat store or our Cross Border E-commerce solution.
Nothing like Facebook
It would be a lot easier if we could simply describe this all-in-one powerful app as the Facebook of China. However, it’s impossible to make any sort of comparison because no other apps or sites have the ecosystem and combination of features as WeChat.
WeChat is an all-in-one app that combines features such as an online payments system, micro-blogging, ride-hailing services, online shops, official company accounts, advertising options, mini-games and more.
This app embeds all the most important functions that Chinese people use. That’s why the number of monthly active WeChat users in China totals 1.05 billion people in 2018.
The heart of your marketing strategy in China
Since WeChat is nothing like Facebook, Instagram or any other Western social media it is hard to explain how the Chinese millennials use it and the need for it.
But ... if your company don't have a brand WeChat account in China - it is like not having a website.
Your official WeChat account is the heart of your inbound strategy to get your customers and audience to find you, know about your products and buy it online or in brick'n mortar stores.
Other social media will promote your WeChat account
WeChat is very searchable - through games, mini programs (apps), search, sharing content etc.
And as you know it from Western inbound marketing - you will have to use other "faster" social media to promote your account and your brand on WeChat.
You can buy adds on WeChat - but relatable and valuable content will resonate well with the Chinese audience who are used to connecting to brands through relatable and valuable content on WeChat and other social media as Douyin, Little Red Book, Chao and Weibo.
High quality content such as sharable videos, fun and inspiring guides, trendspotting articles etc. and of course KOLs is what makes Chinese audience connect and embrace your brand.
Fast track application for WeChat (fee included*)
First publishing (About us + Storytelling + Contact)
Account setup
Design of QR code
Content adaptation
Advanced setup/design
Content audit
Reporting
Style guide